“Standing still means wasting time. That's why we bring mobility to parking.”

Shaping the future of parking with chark—Daimler AG’s innovative in-car delivery solution. We developed a comprehensive strategy, including positioning, a cohesive corporate design (spanning both analog and digital touchpoints), and impactful communication. Chark redefines convenience with its promise: ‘change the way you park’—and we ensured every element of its identity reflects this bold vision.

Client: Daimler AG
Agency: Wire
Role: Strategy & Creative & Art direction
Date: 2019