breathing life into B2B2C with storytelling

Bosch introduced the RideCare Companion, an innovative smart dashcam designed to enhance safety for rideshare drivers and passengers alike.

When RideCare Companion, a lifesaving innovation tailored for gig drivers, launched in the US market, it needed more than a press release—it deserved a spotlight.

The challenge: Capturing attention for this highly specialized B2B2C product and making its impact impossible to ignore.

The solution was simple yet powerful: tell the stories of the lives RideCare Companion could save. And to make sure the message stuck, we added a twist of creativity—cue the scary clowns and rappers.

Client: Bosch RideCare
Agency: oddity / WongDoody
Role: Strategy & Creative direction
Date: 2022