Let’s move to a new era of mobility

Bosch Mobility* stands at a historical crossroads in the mobility revolution and transformation.

*Bosch Mobility is the largest business sector of the Bosch Group and a leading supplier in the automotive industry.

Client: Bosch Mobility
Agency: WongDoody
Role: Strategy & Creative direction
Date: 2023+

The challenge: Redefine visuality to lead the era of software-defined mobility while honoring its heritage.

The task was to boldly reposition Bosch as the vanguard of mobility innovation.

The solution: Bosch partnered with WongDoody for a rebranding that fused its automotive heritage with a bold vision for future mobility. Centered on the tagline “Let’s move #LikeABosch,” the campaign marked a new era, distinguishing Bosch from past narratives and current mobility competitors.

This was the stood when we started

Less desirable
living environment

Focus on the vehicle
not the people

Less differentiation
from competitors

And so, here we are

Form follows
function

Making invisible
technology visible

People at the
center of attention

Let’s move #LikeABosch IAA 2023 launch video

Let’s move #LikeABosch digital assets

Let’s move #LikeABosch out of home

Let’s move #LikeABosch live on stage IAA 2023

Next step commercial vehicles

Let’s move #LikeABosch commercial vehicles launch video

Click here to see the case on wongdoody.com